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Marketing strategies : a twenty first century approach

Ranchhod, Ashok

Marketing strategies : a twenty first century approach by Ashok Ranchhod, Julie Tinson and Claire Gauzente - Essex: Prentice Hall 2004 - xvii, 239, ref. ind. 25 cm x 19 cm

ISBN: 0273651927

Subjects--Topical Terms:
building brand relationship
case studies
implemention marketing strategies
learning organisation
marketing
marketing research
marketing strategy
organising for marketing
segmentation
stakeholders
sustainbility

Dewey Class. No.: 658.8101 / RAN

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