The future of marketing : practical strategies for marketers in the post-internet age

Molenaar, Cor

The future of marketing : practical strategies for marketers in the post-internet age by Cor Molenaar foreword by Don Peppers and Martha Rogers - London: Financial Times Prentice Hall 2002 - x, 235p., ind. 24 cm x 16 cm

0273654977


digital market place
e customer
e market
internet marketing
strategic choices
telemarketing
world wide web

658.8 / MOL
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