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Marketing excellence : winning companies reveal the secrets of their success

Burkitt, Hugh

Marketing excellence : winning companies reveal the secrets of their success by Hugh Burkitt and John Zealley - New Delhi: Wiley India (P) Ltd. 2007 - xiv, 373p., app., ind. 23 cm x 15 cm

ISBN: 9788126514175

Subjects--Topical Terms:
brand extension
brand revitalisation
business enterprises
case studies
creating loyal relationships
crossing borders
customer insight
developing marketing capabilities
Great Britain
internal marketing
launching brands
marketing
marketing communications
marketing measurement excellence
success in business
sustaining brand promise

Dewey Class. No.: 658.8 / BUR

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