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Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip

Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler and Nancy Lee - Hoboken: John Wiley and Sons 2005 - x, 307p., ind 23 cm x 15 cm

ISBN: 9788126518432

Subjects--Topical Terms:
business
corporate image
corporations charitable contributions
corporations public relations
marketing moral and ethical aspects
social marketing
social responsibility of business

Dewey Class. No.: 658.408 / KOT

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