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Campaign strategies and message design : a practitioner's guide from start to finish

Moffitt, Mary Anne

Campaign strategies and message design : a practitioner's guide from start to finish by Mary Anne Moffitt - Westport: Praeger Publishers 1999 - xi, 204p., ref., ind. 23 cm x 15 cm

ISBN: 0275964701

Subjects--Topical Terms:
campaign professional
communication
corporate image
mass media
publicity
research strategies

Dewey Class. No.: 659.113 / MOF

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