Internet marketing : an hour a day

Bailey, Matt

Internet marketing : an hour a day by Matt Bailey - New Delhi: Times Group Books 2011 - xxix, 567p., ind. 23 cm x18 cm

9788126532216


analyze for action
build a business case for blogs
build a logical proof
build links
categorize subjects with card sorting and tree testing
communicate credibility
create effective navigation
design for accessibility
develop a complementary pay per click campaign
develop content that converts
develop good site architecture
evaluate and research
get friendly with social media
holistic approach
identify technical roadblocks
improve conversions
internet marketing
jump into keyword research
leverage princilpes of sales and marketing
marketing
master the science of online persuasion
measure
organize for optimization
ranking or profits
remember the important details
search ranking are not a goal
set better goals
understand basic seo
understand the buying cycle
understanding the vocabulary
understanding today's internet marketing
web design

658.8 / BAI
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