Data mining techniques : for marketing, sales, and customer support
Linoff, Gordon S.
Data mining techniques : for marketing, sales, and customer support by Gordon S. Linoff and Michael J. A. Berry - 3rd ed. - Hoboken: John Wiley and Sons Ltd. 2011 - xl, 847p., ind. 24 cm x 18 cm
9788126534722
artificial neural networks
attrition model
business
business goals
case study
chi-square test
classic statistical techniques
clusters
communication channel
cross-selling
customer acquisition
customer lifecycle
customer relationship management
data mining
data mining methodology
data processing
data warehousing
decision trees
direct marketing campaigns
histograms
hypothesis tesing
k-medians
linear regression
market basket
marketing
MBR
network topologies
prediction models
profiling models
retention
social marketing
time series
variance standards daviation
658.802 / LIN
Data mining techniques : for marketing, sales, and customer support by Gordon S. Linoff and Michael J. A. Berry - 3rd ed. - Hoboken: John Wiley and Sons Ltd. 2011 - xl, 847p., ind. 24 cm x 18 cm
9788126534722
artificial neural networks
attrition model
business
business goals
case study
chi-square test
classic statistical techniques
clusters
communication channel
cross-selling
customer acquisition
customer lifecycle
customer relationship management
data mining
data mining methodology
data processing
data warehousing
decision trees
direct marketing campaigns
histograms
hypothesis tesing
k-medians
linear regression
market basket
marketing
MBR
network topologies
prediction models
profiling models
retention
social marketing
time series
variance standards daviation
658.802 / LIN