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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition

Morgan, John

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition by John Morgan - New Jersey: John Wiley and Sons 2012 - xiv, 210p., ind. 23 cm x 15 cm

ISBN: 9788126536177

Subjects--Topical Terms:
brand framework
branding
celebrity currency
creation story
hidden brand advocates
marketing

Dewey Class. No.: 658.827 / MOR

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