Good works : marketing and corporate initiatives that build a better world-- and the bottom line
Kotler, Philip
Good works : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler, David Hessekiel and Nancy Lee - New Jersey: John Wiley and Sons, Inc. 2012 - vi, 282p., notes, ind. 24 cm x 16 cm
9788126536665
corporate philanthropy
marketing
marketing driven initiatives
non profit and public sector agencies
relationship marketing
social aspects
social responsibility of business
social responsible business
658.8 / KOT
Good works : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler, David Hessekiel and Nancy Lee - New Jersey: John Wiley and Sons, Inc. 2012 - vi, 282p., notes, ind. 24 cm x 16 cm
9788126536665
corporate philanthropy
marketing
marketing driven initiatives
non profit and public sector agencies
relationship marketing
social aspects
social responsibility of business
social responsible business
658.8 / KOT