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Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

Hasen, Jeff

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices by Jeff Hasen - New Delhi: Times Group Books 2012 - xvii, 206p., ind. 23 cm x 15 cm

ISBN: 9788126536696

Subjects--Topical Terms:
behaviour change
cell phone advertising
consumer
customer
hipcricket
internet marketing
mobile commerce
telemarketing
trends

Dewey Class. No.: 658.8 / HAS

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