Competitive intelligence for dummies
Underwood, Jim
Competitive intelligence for dummies by Jim Underwood - Hoboken: John Wiley and Sons Ltd. 2013 - xiv, 362p., ind. 24 cm x 18 cm
9788126543977
analysis techniques
applying advanced intelligence
business intelligence
communicating
competitive
competitor
customer service
delphi panels
forcasting industry trends
human intelligence
indexing data
information advantage
legal and ethical issues
marketing
mesuring value
monitoring social media
network
salesperson
scouring web
tracking speech patterns
658.472 / UND
Competitive intelligence for dummies by Jim Underwood - Hoboken: John Wiley and Sons Ltd. 2013 - xiv, 362p., ind. 24 cm x 18 cm
9788126543977
analysis techniques
applying advanced intelligence
business intelligence
communicating
competitive
competitor
customer service
delphi panels
forcasting industry trends
human intelligence
indexing data
information advantage
legal and ethical issues
marketing
mesuring value
monitoring social media
network
salesperson
scouring web
tracking speech patterns
658.472 / UND