Fashion marketing communications
Lea-Greenwood, Gaynor
Fashion marketing communications by Gaynor Lea-Greenwood - Chichester: John Wiley and Sons, Ltd 2014 - xi, 203p., ref., ind. 24 cm x 18 cm
9788126548408
advertising
assessing and effectiveness
business communication
career opportunities
celebrity
communication in marketing
consumer behaviour reviewed
direct marketing
fashion merchandising
future directions
international fashion marketing communications
marketing strategy
personal selling
power of magazines
public relations
regulatory frameworks
retail fashion store environment
rich media and infotainment
role of public relations
tools and media channels
trade marketing
visual merchandising
391.00688 / LEA
Fashion marketing communications by Gaynor Lea-Greenwood - Chichester: John Wiley and Sons, Ltd 2014 - xi, 203p., ref., ind. 24 cm x 18 cm
9788126548408
advertising
assessing and effectiveness
business communication
career opportunities
celebrity
communication in marketing
consumer behaviour reviewed
direct marketing
fashion merchandising
future directions
international fashion marketing communications
marketing strategy
personal selling
power of magazines
public relations
regulatory frameworks
retail fashion store environment
rich media and infotainment
role of public relations
tools and media channels
trade marketing
visual merchandising
391.00688 / LEA