What great brands do : the seven brand-building principles that separate the best from the rest
Yohn, Denise Lee
What great brands do : the seven brand-building principles that separate the best from the rest by Denise Lee Yohn - New Delhi: Wiley India Pvt. Ltd. 2014 - vii, 262p., ind. 24 cm x 16 cm
9788126550227
brand as business
brand name products
branding
customers
great brands
marketing
selling products
sweat small stuff
trends
658.827 / YOH
What great brands do : the seven brand-building principles that separate the best from the rest by Denise Lee Yohn - New Delhi: Wiley India Pvt. Ltd. 2014 - vii, 262p., ind. 24 cm x 16 cm
9788126550227
brand as business
brand name products
branding
customers
great brands
marketing
selling products
sweat small stuff
trends
658.827 / YOH