Decoding the new consumer mind : how and why we shop and buy

Yarrow, Kit

Decoding the new consumer mind : how and why we shop and buy by Kit Yarrow, foreword by Paco Underhill - Hoboken: John Wiley and Sons Ltd. 2014 - x, 214p., ind. 24 cm x 16 cm

9788126550258


consumer behavior
consumption
economics
intensified emotions
intensity
involvement
isolation and individualism
new consumer mind
psychological aspects
psychology
real deal
rewired brains
technovation

339.47019 / YAR
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