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Analytics and dynamic customer strategy : big profits from big data

Tanner, John F.

Analytics and dynamic customer strategy : big profits from big data by John F. Tanner - New Delhi: Wiley India Pvt Ltd 2014 - xviii, 235p., ind. 23 cm x 15 cm.

ISBN: 9788126551613

Subjects--Topical Terms:
big data
customer relations
relationship marketing

Dewey Class. No.: 658.334 / TAN

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