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Brand admiration : building a business people love

Park, C. Whan

Brand admiration : building a business people love by C. Whan Park, Deborah J MacInnis and Andreas B Eisingerich - New Delhi: Wiley India 2016 - xvii, 270p, ref., note., ind. 23 cm x 15 cm.

ISBN: 9788126565856

Subjects--Topical Terms:
branding
decision making
marketing
strategic planning

Dewey Class. No.: 658.827 / PAR

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