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Effective CRM using predictive analytics

Chorianopoulos, Antonios

Effective CRM using predictive analytics by Antonios Chorianopoulos - New Delhi: John Wiley and Sons 2017 - xiv, 371p., bib., ind 25 cm x 19 cm

ISBN: 9788126567331

Subjects--Topical Terms:
computer programs
Customer relations-management
data mining
data processing

Dewey Class. No.: 658.812 / CHO

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