The art successful event management
Basrur, Tanaz
The art successful event management by Tanaz Basrur - New York: Rupa and Co. 2007 - xxii, 290p., ref. 21 cm x 14 cm
9788129110633
advertising through different media
brand building
budgeting
case studies
event planning and management
event production
marketing and strategic planning
measuring event performance
strategic growth
television
658 / BAS
The art successful event management by Tanaz Basrur - New York: Rupa and Co. 2007 - xxii, 290p., ref. 21 cm x 14 cm
9788129110633
advertising through different media
brand building
budgeting
case studies
event planning and management
event production
marketing and strategic planning
measuring event performance
strategic growth
television
658 / BAS