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Affinity : beyond branding

Goldfarb, Martin

Affinity : beyond branding by Martin Goldfarb and Howard Aster - New Delhi: Rupa Publications India Pvt.Ltd 2010 - 300p. 20 cm x 13 cm

ISBN: 9788129118820

Subjects--Topical Terms:
big picture
branding
consumer values
extending the perspective
Ford truck story
marketing
marketplace
Pinto story
social marketing
touch zones
wonderbra

Dewey Class. No.: 658.827 / GOL

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