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European advertising strategies : the profiles and strategies of multinational companies operating in Europe

Rijkens, Rein

European advertising strategies : the profiles and strategies of multinational companies operating in Europe by Rein Rijkens - London: Cassell 1992 - xiv, 209p. 24 cm x 16 cm

ISBN: 0304328138

Subjects--Topical Terms:
advertising strategies
Apple computer
Club Mediterranee
Colgate toothpaste
Europe advertising
KLM Royal Dutch Airline
Levi's
Lux Toilet Soap
Marlboro
Martini and Rossi
Mercedes-Benz Commercial vehicles
Miele
Nescafe
Philishave
Seiko
Unilever

Dewey Class. No.: 659.1094 / RIJ

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