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Strtegic marketing : text and cases, the Indian perspective (with CD)

Shajahan, S.

Strtegic marketing : text and cases, the Indian perspective (with CD) by S. Shajahan - New Delhi: Viva Books 2010 - xi, 575p., app., bib. 24 cm x 18 cm

ISBN: 9788130912691

Subjects--Topical Terms:
business strategy
customer analysis
marketing
strategic market management

Dewey Class. No.: 658.8 / SHA

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