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Experiential marketing : myths and realities

Kaul, Subhashini

Experiential marketing : myths and realities by Subhashini Kaul - New Delhi: Viva Books Private Limited 2010 - vi,108p. 21cm x 14cm

ISBN: 9788130914756

Subjects--Topical Terms:
consumers as co producers
experiential new oferings
experiential organizations
historical knowledge of experiential marketing
myths surrounding experiential marketing
scope and nature of experiential marketing
turning to experiential marketing
understanding the experiential consumer

Dewey Class. No.: 658.8 / KAU

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