How to plan advertising
Cooper, Alan (ed.)
How to plan advertising - 2nd ed. - London: Cassell 1997 - xvii, 202p., notes, ref., ind. 24 cm x 17 cm
03047014322
account planning
campaign evaluation
communication in indusries
creative brifes and briefing
creativity requirements
development research
media planning
planning context
roles of advertising
strategic development
659.1 / HOW
How to plan advertising - 2nd ed. - London: Cassell 1997 - xvii, 202p., notes, ref., ind. 24 cm x 17 cm
03047014322
account planning
campaign evaluation
communication in indusries
creative brifes and briefing
creativity requirements
development research
media planning
planning context
roles of advertising
strategic development
659.1 / HOW