The new how to advertise

Roman, Kenneth

The new how to advertise by Kenneth Roman and Jane Maas - New York: St. Marti's Press 1992 - xii, 193p., gols., ind. 21 cm 14 cm

0312077890


advertising
agency relations
brand building strategy
brochures
campaigns
direct marketing
global brands
media strategies tactics
print
promotion
radio
research
sales prices
success
target marketing
television
truth ethics

659.1 / ROM
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