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Mobile marketing : achieving competitive advantage through wireless technology

Michael, Alex

Mobile marketing : achieving competitive advantage through wireless technology by Alex Michael and Ben Salter - New Delhi: Elsevier India Pvt. Ltd. 2007 - xi, 237p., app., ind. 23 cm x 15 cm

ISBN: 9788131209890

Subjects--Topical Terms:
adult contact
advertising models
brand awareness
budgeting and planning
case studies
communication in marketing
M commerce
market leadership
mobile generations
mobile spam
SMS promotion
target marketing
telemarketing
WAP and mobile internet
wireless revolution
wireless technology

Dewey Class. No.: 658.872 / MIC

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