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Making marketing happen : how great companies make strategic planning work for them

Smith, Brian D.

Making marketing happen : how great companies make strategic planning work for them by Brian D. Smith - New Delhi: Elsevier India Private Limited 2007 - xvi, 377p., ref., ind. 24 cm x 18 cm

ISBN: 9788131211045

Subjects--Topical Terms:
great companies
management
marketing
marketing happen
organisational culture
planning
strategic marketing planning
strategic planning
strong marketing
understanding the market

Dewey Class. No.: 658.8101 / SMI

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