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Emotion and reason in consumer behaviour

Chaudhri, Arjun

Emotion and reason in consumer behaviour by Arjun Chaudhri - New Delhi: Elsevier India Private Limited 2006 - xv, 165p., ref., ind. 24 cm x 16 cm

ISBN: 9788131211090

Subjects--Topical Terms:
attitude formation
consumer behavior
involement
learning theories
psychological aspects
risk
trust and commitment
value

Dewey Class. No.: 658.8342 / CHA

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