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Brand new justice : how branding places and products can help the developing world

Anholt, Simon

Brand new justice : how branding places and products can help the developing world by Simon Anholt - Revised ed. - Oxford: Butterworth-Heinemann 2008 - ix, 173p., ref, ind. 23 cm x 16 cm

ISBN: 9788131216392

Subjects--Topical Terms:
branded exports
brands countries
developing markets
emerging brands

Dewey Class. No.: 658.827 / ANH

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