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The multichannel challenges : integrating customer experiences for profit

Wilson, Hugh

The multichannel challenges : integrating customer experiences for profit by Hugh Wilson, Rod Street and Lindsay Bruce - Oxford: Butterworth-Heinemann 2008 - xxii, 218p., ind. 24 cm x 19 cm

ISBN: 9788131217795

Subjects--Topical Terms:
change mangement
channel chain analysis
consumer behaviour
effectiveness
multichannel diagnostic

Dewey Class. No.: 658.8342 / WIL

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