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Destination branding : an introduction

Singh, Amit Kumar (ed.)

Destination branding : an introduction - Hydrabad: ICFAI University Press 2010 - xi, 250p., ind. 23 cm x 16 cm

ISBN: 9788131407136

Subjects--Topical Terms:
brand
brand images
branding
branding India
cases
city branding
destination branding
nation as a brand

Dewey Class. No.: 658.827 / DES

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