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Dynamics of sports marketing

Ghose, Amitabha (ed.)

Dynamics of sports marketing - Hyderabad: The Icfai University Press 2008 - x, 164p., ind. 23 cm x 16 cm

ISBN: 9788131418789

Subjects--Topical Terms:
brand management
branding
business
case studies
ONGC
revenue
rugby
sponsorship
sports
sports celebrity endorsement
sports consumption
sports merchandising
women

Dewey Class. No.: 658.82 / DYN

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