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Advergaming and ingame advertising : an introduction

Ipe, Mary (ed.)

Advergaming and ingame advertising : an introduction - Hyderabad: The ICFAI Univeristy Press 2008 - v, 229p., ind. 23 cm x 16 cm

ISBN: 9788131419250

Subjects--Topical Terms:
advergaming
advertising
branding through mobile advergaming
contemporary game culture
emerging role
game ads
gaming
IAB in game advertising

Dewey Class. No.: 659.1 / ADV

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