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Marketing intelligence : concepts and cases

Devi, R. J. (ed.)

Marketing intelligence : concepts and cases - Hyderabad: ICFAI University Press 2008 - vii, 221p., ind. 22 cm x 16 cm

ISBN: 9788131419311

Subjects--Topical Terms:
artificial intelligence
business intelligence
business performance
customer
emotional intelligence
market
marketing
sales
supply chain

Dewey Class. No.: 658 / MAR

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