Normal view MARC view ISBD view

Case studies on advertising strategies : trends and practices

John, Doris Rajakumari (ed.)

Case studies on advertising strategies : trends and practices - Hyderabad: The Icfai University Press 2008 - vii, 369p. 25 cm x 20 cm

ISBN: 9788131420164

Subjects--Topical Terms:
Absolut
Benetton
BMW
Celebrex
China
Coca-Cola
consumer advertising
emerging trend
films
global advertising industry
Google
mobile phones
Omega
online advertising
political advertising
Vioxx
Wendy
Yahoo

Dewey Class. No.: 659.1094 / CAS

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)