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Mobile marketing : an introduction

Sangeetha, K. (ed.)

Mobile marketing : an introduction - Agartala: IUP Publisher 2009 - xii, 208p., ind. 23 cm x 16 cm

ISBN: 9788131423301

Subjects--Topical Terms:
bluetooth technology
challenges
marketing
marketing mix
mobile marketing
understanding mobile technology

Dewey Class. No.: 658.8 / MOB

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