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Political marketing : an overview

Menon, Sudha V. (ed.)

Political marketing : an overview - Agartala: IUP Publisher 2009 - x, 189p., ind. 23 cm x 16 cm

ISBN: 9788131423325

Subjects--Topical Terms:
advocacy communications
key emerging trends in political
marketing
marketing the candidates
mass media
political marketing

Dewey Class. No.: 658.8 / POL

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