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Nation branding : concepts and country perspectives

Kumar, Nishit (ed.)

Nation branding : concepts and country perspectives - Agartala: IUP Publisher 2009 - x, 304p., ind. 23 cm x 16 cm

ISBN: 9788131426319

Subjects--Topical Terms:
Ashtavinayaka Namo namah
brand issues
brand management
branding
building brand India
emerging India
Europe
marketing
nation
national culture measures
Philippines

Dewey Class. No.: 658.827 / NAT

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