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International marketing

Gillespie, Kate

International marketing by Kate Gillespie, Jean-Pierre Jeannet and H. David Hennessey - New Delhi: Cengage Learning India Pvt. Ltd. 2008 - 428p., ind. 24 cm x 19 cm

ISBN: 9788131511114

Subjects--Topical Terms:
cases
competitors
developing global participation srategiescultural and social forces
distribution channels
global advertising
global marketing environment
global oppertunities
managing global marketing effort
marketing reseaech
markets
political and regulatory climate
promotion strategies

Dewey Class. No.: 658.84 / GIL

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