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The fall of advertising and the rise of PR

Ries, Al

The fall of advertising and the rise of PR by Al Ries and Laura Ries - 1st ed. - New York: HarperCollins Publishers Inc. 2002 - xxi, 295p., ind. 22 cm x 15 cm

ISBN: 0060081988

Subjects--Topical Terms:
advertising
brand
public relations

Dewey Class. No.: 659 / RIE

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