Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands
Lightg, Larry
Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands by Larry Light and Joan Kiddon - Noida (U.P.): Dorling Kindersley (India) Pvt. Ltd. 2010 - xx, 218p., ind. 22 cm x 15 cm
9788131730126
background to the turnaround
brand name products management
branding (marketing) management
McDonald's corporation case studies
product life cycle
realize global alignment
realizing global alignment
rebuild brand trust
refocus the organization
reinforce a results culture
reinvent the brand
restore brand relevance
six rules of revitalization
658.8 / LIG
Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands by Larry Light and Joan Kiddon - Noida (U.P.): Dorling Kindersley (India) Pvt. Ltd. 2010 - xx, 218p., ind. 22 cm x 15 cm
9788131730126
background to the turnaround
brand name products management
branding (marketing) management
McDonald's corporation case studies
product life cycle
realize global alignment
realizing global alignment
rebuild brand trust
refocus the organization
reinforce a results culture
reinvent the brand
restore brand relevance
six rules of revitalization
658.8 / LIG