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Global marketing management

Keegan, Warren J.

Global marketing management by Warren J. Keegan and Naval K. Bhargava - 7th ed. - Delhi: Pearson Education Inc. 2011 - xxiv, 670p., app., ind. 24 cm x 18 cm

ISBN: 9788131730911

Subjects--Topical Terms:
advertising
cultural
economic
environment
global marketing
political
pricing decisions
public relations
sales promotion
segmentation

Dewey Class. No.: 658.848 / KEE

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