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Marketing research : an applied orientation

Malhotra, Naresh K.

Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhushan Dash - 6th ed. - New York: Prentice Hall International 2010 - xxviii, 948p., app., notes, ind. 28 cm x 22 cm

ISBN: 9788131731819

Subjects--Topical Terms:
analysis
communication
data collaction
international and ethical dimensions with application
marketing research
preparation
reseach design formulation

Dewey Class. No.: 658.83 / MAL

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