Social media marketing : strategies for engaging in Facebook, Twitter and other social media

Evans, Liana Li

Social media marketing : strategies for engaging in Facebook, Twitter and other social media by Liana Li Evans - Noida: Pearson Education 2011 - viii, 342p., ind. 23 cm x15 cm

9788131758090


about conversation
align offline marketing strategies with social media
basics of social media
branding and messaging need to be consistent
choosing a social media consultant
create a social media- friendly pressroom and promote events
difference between buzz monitoring and audience research
internet marketing
online social networks
personal ethics matter
plan social media policies for company employees
sharing with others is key
social media
social media fits into the online marketing picture
social media from the inside out
understanding each community
youtube is the second largest search engine

658.8 / EVA
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