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Rural marketing (With CD)

Kashyap, Pradeep

Rural marketing (With CD) by Pradeep Kashyap and foreword by Jagdish N. Sheth - 2nd ed. - New Delhi: Pearson 2012 - xxv, 301p., notes., ind. 27 cm x 21 cm

ISBN: 9788131760352

Subjects--Topical Terms:
communication strategies
consumer behaviour
distribution
future of rural marketing
market research
pricing strategy
product strategy
rural marketing environment
small towns
targeting, segmenting and positioning

Dewey Class. No.: 658.81734 / KAS

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