Predictable magic : unleash the power of design strategy to transform your business
Prahalad, Deepa
Predictable magic : unleash the power of design strategy to transform your business by Deepa Prahalad and Ravi Sawhney - Noida: Pearson Education, Inc. 2011 - xxii, 183p., bibl., ind. 23 cm x15 cm
9788131762233
building confidence, building success
choosing the right opportunities
competition
creating meaning
creation of a design strategy
creation of heroes
designing a new way to market
designing for tommorrow's market today
designing the intangible
enable your stalegolders
engage emotionally
engage emotionally
essential ingredients for alignment
experience mapping and the power of design
from a guitar stand to a guitar
getting a handle on the right design
greeting the landscape
implementation and consumer experience
importance of belonging
importance of execution
map the future
map the future
mapping emotions
market winning strategy
moving forward
new staleholders, new process
on a wing and a startup prayer
own the opportunity
own the opportunity
personify your consumer
psycho- aesthetics
putting it all together
redesigningan icon
reward the consumer
reward your consumer
set the stage for success
strategic planning
technological innovations
winning through creating heroes
work the design process
work the design process
658.4 / PRA
Predictable magic : unleash the power of design strategy to transform your business by Deepa Prahalad and Ravi Sawhney - Noida: Pearson Education, Inc. 2011 - xxii, 183p., bibl., ind. 23 cm x15 cm
9788131762233
building confidence, building success
choosing the right opportunities
competition
creating meaning
creation of a design strategy
creation of heroes
designing a new way to market
designing for tommorrow's market today
designing the intangible
enable your stalegolders
engage emotionally
engage emotionally
essential ingredients for alignment
experience mapping and the power of design
from a guitar stand to a guitar
getting a handle on the right design
greeting the landscape
implementation and consumer experience
importance of belonging
importance of execution
map the future
map the future
mapping emotions
market winning strategy
moving forward
new staleholders, new process
on a wing and a startup prayer
own the opportunity
own the opportunity
personify your consumer
psycho- aesthetics
putting it all together
redesigningan icon
reward the consumer
reward your consumer
set the stage for success
strategic planning
technological innovations
winning through creating heroes
work the design process
work the design process
658.4 / PRA