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Marketing across cultures

Usunier, Jean-Claude

Marketing across cultures by Jean-Claude Usunier and Julie Lee - 5th ed. - New Delhi: Dorling Kindersley (India) Pvt.Ltd 2011 - xvi, 479p., app., ind. 23 cm x 17 cm

ISBN: 9788131763384

Subjects--Topical Terms:
cross-cultural consumer behaviour
cultural variable
export marketing
intercultural communication
intercultural environment
intercultural marketing communications
international business enterprises
language, culture and communication
market research
marketing
social aspects
social aspects

Dewey Class. No.: 658.804 / USU

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