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Principles of direct and database marketing : a digital orientation

Tapp, Alan

Principles of direct and database marketing : a digital orientation by Alan Tapp - New Delhi: Dorling Kindersley (India) Pvt Ltd 2012 - xvi, 517p., ind. 24 cm x 18 cm

ISBN: 9788131764411

Subjects--Topical Terms:
acquisition media
CRM
database marketing
direct marketing
relationship marketing
social network
testing

Dewey Class. No.: 658.872 / TAP

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