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The facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara

The facebook era : tapping online social networks to market, sell, and innovate by Clara Shih and foreword by Jim McCann - New Delhi: Pearson 2012 - xvi, 350p., ind. 23 cm x 15 cm

ISBN: 9788131766941

Subjects--Topical Terms:
build community
corporate governance
customer service
education
fourth revolution
google buzz
implementation
innovation and collaboration
manage relationships
marketing
political campaigns
social business
social capital
social networking
social norms
strategy
twitter

Dewey Class. No.: 658.872 / SHI

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