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Case studies in consumer behaviour

Kumar, S. Ramesh (ed.)

Case studies in consumer behaviour - New Delhi: Dorling Kindersley (India) Pvt Ltd., 2011. - viii, 270p. 23 cm x 17 cm

ISBN: 9788131774489

Subjects--Topical Terms:
case studies
ethnic consumer consulting
global brading
Himalaya herbal toothpaste
Indian mass market
Kraft foods
marketing communication
Molson Canadian

Dewey Class. No.: 658.843 / CAS

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