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Marketing

Lamb, Charles W.

Marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel - 5th ed. - Ohio: South Western College Publication 1999 - xxxi, 773p., app., glos., ind. 28 cm x 22 cm

ISBN: 0324006381

Subjects--Topical Terms:
advertising
competition
consumer decision making
internet marketing
management
marketing
marketing channels
marketing communication
pricing
product decision
retailing
service
strategic planning

Dewey Class. No.: 658.8 / LAM

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